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There’s the music of sarod playing in the background while I write this, helps me write my memoirs!

When I was a child, I used to write diaries. What’s enticing to me at that point in time was the smell of new vintage-looking pages, and a unique feeling to ink it down. It all started then. Who knew the passion for writing would grow so strongly on me!

Hi, I’m Sneha, Business Assistant & Content Writer at Epoch. Yes, I own these words and wear them with pride. The journey to earn this was pretty savage, and I’ll like you to be a part of this! Hence, sharing a page from my memoir.

It was the dawn of the year 2020 when I promised myself to come out of the University with a Mass Communication and Journalism degree in one hand and a placement in other. Things started turning upside down when the covid wave came along and washed away all the aspirations I had of starting my career in a corporate world. Later that year, after graduating, I started freelancing.

Little did I know that the universe had something else up in its sleeves.  On 1st Feb, I started my journey at Epoch, and it’s already a year now! I’ll need pinches from myself to believe so. When I stepped out of my comfort zone, came to a new city, I met amazing people, especially women, who inspired me in the most unusual ways. It is my sheer luck and fortune that I landed in Epoch right after college. The journey of amazement and learning didn’t stop for me, I would say.

How often does it happen that a CEO of an organization holds your hand, mentors you, and walks you through your journey? Well, happened to me and to all those who started anew! Here, at Epoch, I saw myself under the guidance of domain experts. From each one of them, I learnt something, both applicable in personal and professional lives. My team pushed me one notch beyond my threshold, surprisingly that brought different colours to my work. To date, I am told to be the owner of not only my projects, but also my decisions, successes, and failures. I am learning.

Epoch has played a vast role in shaping me into Sneha 2.0. If you know me and don’t believe, let’s go out for a cup of coffee! A confident and radiant Sneha, you’ll see.

Epoch homes abode elderly those who need dementia care and assisted daily living support. When I started, I was briefed about dementia but the understanding of the daily life of a senior 75+, came to me when I was in their presence. Recently through one of the Epoch webinars, I heard a doctor/geriatrician say, and I quote, “there’s a person still behind the dementia patient”, and this made me realize how naïve are we to not notice this in our elderly loved ones!

Amidst the pandemic, there were fewer interactions with our elderly residents, regarding their own safety. But whenever I got the chance, covered in PPE kit, I would jump to know each one of them. With some I sang era old songs, with some I recited poems of Harivansh Rai Bachchan, Dinkar, Nirala, with some I learnt the concept of perspective, with some I learnt fashion, some taught me to live life with a bang, and that’s what I am doing!

Epoch in a way turned out to be a blessing in disguise. I would like to stop the roller coaster of my emotions here by simply being grateful. One day, when I close my eyes, I would love the memories with Epoch to roll in the cassette of my life. 

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To Epoch, a cassette of my life

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As a third year undergraduate, I joined Epoch Elder Care as an intern in the marketing team. This was the first time that I had heard of this kind of assisted living and dementia care in India and was unsure of what to expect. Due to the pandemic, the last few months had felt empty and I was eager to start doing something more productive with my time. I had a rough idea of what the Epoch philosophy is, and it made me feel like I would be working somewhere that is trying to make a difference in people’s lives. This, along with my interest in graphic design is what made me choose this role. I expected regular marketing responsibilities, something that I had done in the past and was comfortable with. 

However, my experience has been very different from what I imagined, in the best way. Epoch is the first organization where I have seen such a high level of involvement from people across different roles. Over four months, something that I liked best was how I got to interact with so many different people on the team. Especially now that things have moved online, I never expected to get to know people beyond the marketing team. This has truly been an enriching experience.

Something else that I found really striking is how every member of the team, no matter what their role, knows the residents- their quirks, habits and mannerisms. One would expect that this be true for the care team, who interacts with them every day, but I found that the connect that each person has with the elderly people living here is special. By talking to different people over these few months, I have got to learn so much about many of the residents. Each person has had a new and interesting titbit to share with me, making me realize how much they care, paying attention to every last detail. It is then that I began to understand how Epoch feels less like a company and more like a family, with no hierarchical barriers and everyone able to lean on each other for the support required. I interacted with a few residents as well, and hearing their stories, I could relate so much to the tales that I was told by my grandparents when I was younger. 

This is what I found most special about Epoch- it is an organization that revolves around its residents and really knowing them as people, and not just as clients or patients. Unlike previous internships, I think that this is one where I have grown immensely. Everyone is really helpful, and I felt like a valued team member. This ensures that one feels self-motivated, an important aspect in any job. I was responsible for certain projects that I had complete ownership of and at the same time had the opportunity to assist with things that I wasn’t as comfortable doing independently. Apart from learning some really interesting things about dementia and its care, I think that this experience has taught me the importance of one’s work culture and surroundings, ownership and how each little task impacts an entire organization. These are skills and lessons that I will take with me and will always be grateful for. 

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My internship at Epoch- one with a difference

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Doing social work or volunteering is not the only way in which you can contribute to the society. You can pick up a career path where you can be ambitious, earn money, make your name, and still make a difference. Elder care is one such exciting & upcoming field. 

When you work with elders, you will soon realise that a little effort from you can make a big difference in their life and put a big smile on their face. Expectations from elders are very often small..fixing the battery remote, sending a whatsapp, finishing errands, clicking a picture or simply holding their hand. You maybe doing your job but you would actually be saving someone’s day (or maybe life)

For instance, let’s say as a digital marketing person your role is to disseminate information or create awareness for a cause. For you, just clicking an elder’s picture and posting it on Instagram would be a 1 minute job but the smile on their face when you show them the picture would be priceless!

Another related area as a career in elder care space is making a difference for the caregivers. Empathy for caregivers and motivating or counselling them is a very valued skill set, not easy to find and you can make a huge impact on the lives of caregivers. There are multiple such avenues in elder care to pick from, to do your bit and go home feeling immensely gratified.

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Looking for instant gratification? - work in the elder care sector!

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For an entrepreneur, it is important to cultivate the ability to really understand people. Because people will always be your biggest strength (..or weakness). As the leader of a startup and a growing organisation, building my team at Epoch has always been personal to me. A resume is a fact sheet about the person, a base, a strong base to help with decision making, to understand the level of the hard skills that exist and need to be built on. 

But, what is important is to understand the individual. One can train, teach and mentor on hard skills but changing a person is a rare possibility and an unrealistic expectation. In the field of care, where one needs to be wired to give more than take- it is the person you bank on for saving the day. Spend half of the interview hour just getting the person to talk about themselves, don’t direct, turn your chair into Freud’s couch if you can and see what comes out. 

People rub onto other people. Loyalty, undying commitment, integrity and a never say die attitude are rare gems to find esp when you want all of them together. But invest in your ability to find them and see your vision turn into reality! 


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Look beyond the resume

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When managing a team, large or small, flexibility and processes are actually two sides of the same coin. An approach that has always worked for me, is to make my team understand what is the goal and mission of Epoch – why are we here, what are we setting out to do, and how. This then sets the backdrop and helps each member define their own core responsibilities, and the role they will play in helping Epoch achieve our mission. Focusing on the daily task list may be important for a short term goal but it is all about what impact is your work making at the end of each day. 

Micro management, time sheets & no of hours become irrelevant in the larger context. Choose coffee huddles & golgappa parties over formal meetings. Mutually define goals, don’t compromise an inch on your expectation regarding the right things, be a shark when it comes to integrity issues and but give the team all the freedom they want in their everyday work lives... and see the magic happen. :) 

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Flexibility & processes go hand in hand

Filling out this form will help us to understand your requirements & to take it forward accordingly. You can schedule a viewing of our homes at 9899681595.


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Contact Us - Epoch Elder Care 

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Having worked for Engineering Consulting Organizations for most of my career, I thought that move to Epoch Elder Care as an Administration Manager would be fairly similar to my previous experiences. However, slowly I realized and felt that working in an Engineering domain and an Elder Care facility is entirely different. Here at Epoch, it is not just working for the department, but getting involved in an Elder's daily activities directly or indirectly, which involves its fair share of emotions as well! I have noticed how everyone at Epoch is involved in taking care of our elderly residents. I have seen the joy in their eyes when they do their bit in making the elders happy. Be it the care staff who help them with their daily activities, the Facility Managers and nurses who plan out their fun activities, or the kitchen staff who always plan out their nutritious meals. In addition to it, our CEO and Head of Clinical Operations are also involved in minutely monitoring their health and overall stay.

Even though Epoch is a small organization, I was pleasantly surprised by the way it functions day to day and how things are managed and planned at granular levels. While working at Epoch, I never feel like I’m restricted to any particular department, but rather part of Team Epoch. This feeling of being ‘one' has been made possible by the efforts of every individual invested in supporting the organization in such a way that they can confidently overcome any kind of hurdles. Everyone here is supportive of each other’s work, and this, you do not get to feel in every organization.

As a member of the administration team, our work is in a way ensuring upkeep of the hardware (environment) of care whereas the clinical aspect can be called the software. The physical environment is equally important for the overall well-being of our residents, where we have to ensure their safety through features like appropriate placing of grab bars, strategically placed handrails throughout our home, anti skid treatment and many more. Apart from this, we also have to be mindful about things like the type of furniture and upholstery we chose for our residents. For example, we ensure that the curtains or sofa upholstery or bed sheets should not have  patterns which may be confusing for our residents with dementia. Our work has to be well thought through and evidence based much like the clinical aspect. 

Chit-chatting whenever I meet our residents in the hallway, or their rooms, or in the lawn brings a smile to my face as it does to theirs. The motivation that keeps me going here every day is a part of me that believes no elderly should be troubled or left to feel uncomfortable for even the shortest period of time. To achieve that is a wholesome feeling for me.

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The unique feeling of working in elder care

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Year 2020- fresh batch out of University, in the most unexpected pandemic times, from everything going online and staying in lockdown- there were a lot of new challenges that started to build in my life. That year was a time when the entire world was preparing to battle the pandemic but on the other side I was also preparing myself to begin my professional career. I started my work as a freelancer in graphic design and post-production works, but I was still waiting for my first breakthrough in the corporate world.

October 2020, was the time when I started my career at Epoch Elder Care as a content creator. It was a whole lot of excitement because finally it was the time I was waiting all along! 

I believe we all live two different lives, first is when we start thinking that we only have one life and after the realization of the same we start our second life! 

At the beginning, I was a bit nervous on how everything would turn out for me here. I started thinking a lot about the new work and responsibilities which I was about to get into, and whether I would be able to make it up to the mark or not. There was always a fear inside of me that getting into corporate life will make my art work and skills stay limited and sooner or later my curiosity for exploring more into different areas of work will disappear. I am always more into creating visual content than textual, because for me, it’s always been the aim to show people a different perspective of things through my visual representation. At Epoch Elder Care, it came to me as one of the biggest opportunities to not only extend my vision and share my perspective with a wider audience, but also to understand and learn more from the experts themselves.

There are always challenges in every work, but when there is dedication and mindset to overcome these challenges, along with guidance of your team, everything is possible!

At Epoch, I actually got an opportunity to gain more skills and experience in the marketing world. Having team members as guardians has always helped me grow more as a person and also pushed me beyond my comfort zone. 

From the beginning, there was learning from every work, every single day. There was never a barrier to stop me from exploring and learning more about other functions. Handling projects at this early stage of my career was something which no one expects to give to a fresher in any ‘regular’ corporate life. I think that helped me a lot to achieve and improve my vision and ethics and to look at the depth of work I can dive into.

Every single day there is a whole new learning which we take home. Every resident here is like a world to me, and at Epoch everyday it’s my goal to make my world more beautiful by giving them the quality of life they deserve. Everyday, when I come to work, the very first thing that happens is the smiles and greetings I receive from the elderly residents, which makes me feel like I am coming back home from work. Interacting with them feels like they are my own family members which makes me more attached to them. Every resident is an uncle-aunty, dada-dadi, bua-maasi, it’s like a big joint family here, which I never had in my life, which is why it makes me more happy to spend time with them and to work for their happiness and love.

Wow!, it’s October again, it’s going to be an entire year of me working at Epoch Elder Care! Still feels like I joined here yesterday only. I am super proud of this last one year journey! There were ups and downs, many new challenges but learning from my mistakes and overcoming the challenges and most importantly learning to never give up on anything and keep pushing yourself harder was the best part of it. I am blessed to have such a beautiful team along with me in my journey. It’s just the beginning here, but I know it’s going to be a wonderful ride all along. Just like there is no place like home, for me there is no place like Epoch! That is why whenever I leave in the evening there is a sweet gesture I share with everyone including our residents; and that’s not a _‘goodbye’_ but it’s _‘see you till next time’_!

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Beginning of my work life... with Epoch!

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